Thomson-Reuters, having abandoned its law school casebook division, apparently feels free now to alienate law schools and law professors. Its Superlawyers division has announced plans to create law school rankings this year. Naturally, this is good news for those prospective students and faculty who find navigating the Cooley rankings unduly complex.
This is a great idea - expanding an established brand platform to include rankings. Each ranking could emphasize values relevant to the brand. Can a Brooks Brothers ranking be far away?