Yes, it's a real thing, published, of course, by the Liverpool University Press. As described by the Daily Mail, "The biannual, peer-reviewed journal will publish original, rigorously researched essays and notes, as well as book and media reviews." The first issue of the open access journal has already been published, with the second due next spring.
Quoted in the Daily Mail, the editors explain,
Beyond conferences, edited collections and fixed-term research projects, Beatles scholars have been working in comparative isolation, compelled to publish their findings for non-Beatles specialists and audiences,' say the editors in the journal's introduction.
It is a situation that raises the question, why isn’t there a field of Beatles studies?
Furthermore, what would it look like, who would define its agendas, methods, quality and potential, and to whom would it speak?
This is a scholarly gap that the Journal of Beatles Studies seeks to redress.
The complete Daily Mail story is here.
UPDATE: It turns out that the "Beatlemania" in the inaugural issue is by Cass Sunstein. You can read it here. (h/t Fred Konefsky)
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