I recently received an email advertisement from Lands’ End offering a 40% discount on long underwear, and noting that “With waist sizes up to 54”, shirt sizes up to 4XLT, we fit every body.” While I am glad that big people have clothing options, the promise to fit every body falls -- how shall I put this? -- distressingly short.
However much Lands’ End is active in the “Big & Tall” market, the company makes minimal effort to fit adults who are on the smaller end of the scale. Shopping “by size” offers only Regular, Big, Tall, and Big & Tall” options, with no tab at all for short people. Women can filter for "petite" sizes, but no such luck for guys.
Searching individual products does not help. For example, there are no dress or casual shirts with sleeves shorter than 32”— and those are in the elusive “extra small” size, which was not actually offered in any of the “featured” shirts I found on the website. Even the “small” shirts are 32 ½ inches, which I have to continuously hike up lest they occlude the base of my thumbs. The available measurements for sweaters are similarly short-sighted. The sleeves on the medium squall jackets (necessary for even my slim size 38) are longer, beginning at 33 1/2 inches, but at least they have velcro fasteners at the wrists, requiring only that I get used to the consequent bunching at my elbows.
Pants are not much better. The shortest pre-hemmed jeans have a 30” inseam, which makes them about three inches longer than I can comfortably wear, leaving only the choices of rolling them up like a kid or dragging them on the ground until they fray at the heel. The smallest pajama bottoms can be cuffed only to 32", for some obscure reason, which is 5" too long for me. That isn't a problem while sleeping, but there would be a definite tripping hazard on the way to the bathroom.
Dress pants and chinos can fortunately be hemmed to order, but basic off-the-rack clothing is pretty much out of the question for anyone shorter than 5’8” (which includes all of the men in every known generation of my immediate family).
I understand that short men comprise, shall we say, a shrinking demographic, and catalog outfits like Lands’ End have to take the long view, stocking only items that heighten sales figures. But there is no need to taunt us with claims to “fit every body,” when they really mean “everybody who measures up.”
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