I receive emails now and then from the folks at Barnes & Noble.
This week I was informed that B&N is launching an electronic publication platform. I'm not a techno-whiz, but I believe that the platform allows a would-be author, by electronic means, to disseminate a work that might not yet have found a traditional publisher. Today I'm an unknown writer. But via the B&N platform, I now have the opportunity to reach the masses and become the next Baldacci, Evanovich, Grisham, or Rowling.
A great idea, to be sure. But I can't get past the trademarked name of the platform. I'm taken aback, wondering if this is bad marketing.
Just me? Or do you have the same thought, too?
Oh, that is serious marketing fail!
Posted by: Eric Fink | October 07, 2010 at 10:28 AM
Yikes! That reminds me of Drake University's recent "D+" ad campaign.
Posted by: Kelly Anders | October 08, 2010 at 04:15 PM