Me and My RC

A picture of the old Columbia, South Carolina RC bottling plant.  I guess it goes without saying that it's seen better days.

I remember RC from my days growing up in Philly as pitched to an African American audience.  One of the ads was about an African American woman who became a successful singer and returned home to her community.   One of the lines--I can hardly believe I remember this --was "girl you got a voice that'll take you far someday." 

In more recent years I haven't had the sense at all that RC is marketed to African Americans.  One of these days I need to investigate this.