Vermonster: Beer? Or Energy Drink?

I don't drink beer or energy drinks (unless one includes the "buzz" I get from an occasional Pepsi or Coca-Cola).  Nevertheless, this "David v. Goliath" story holds some appeal for me.

Matt Nadeau owns Rock Art Brewery, a small brewery in Morrisville, Vermont.  One of its beers is "the Vermonster."  Nadeau recently filed a federal trademark application for the name, which brought Nadeau to the attention of the makers of Monster Beverage Drink.

You can guess what ensued.

The makers of the Monster energy drink are concerned about possible trademark infringement and have asked Nadeau to stop using the "Vermonster" name.  Story here.  A copy of the letter Nadeau received is here, and Nadeau's reply letter is here.

Hmmmm.  Do I want a beer?  Or an energy drink?  Might I be confused by the Vermonster label?

Maybe one or more of our readers well-versed in trademark law is looking for a cause.

Comments

[David S. Cohen]

The original Vermonster is neither beer nor energy drink -- it's glorious Ben and Jerry's ice cream: http://en.wikipedia.org/wiki/Vermonster

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Matt Nadeau owns Rock Art Brewery, a small brewery in Morrisville, Vermont. One of its beers is "the Vermonster." Nadeau recently filed a federal trademark application for the name, which brought Nadeau to the attention of the makers of Monster Beverage Drink.