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June 21, 2009

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Alfred

Well, the re-branding's working for Berkeley Law, so why not Pizza Hut? Though I do have such fond memories of Pizza Hut that I'm not sure I'll like the name change. But then again, after a few years, who'll remember the difference?

David Schraub

Am I the only one who reads "the hut" and immediately associates it with "Jabba"? Not the correlation Yum has in mind, I assume.

Tim Zinnecker

Jacqui, as you may have seen on television last night, this "rebranding" was the topic of one of Conan's jokes: apparently Long John Silver's will rebrand itself simply as "the John."

And I agree with David. When I hear "the hut" I'm thinking Jabba (and Carrie Fisher). OK, so I'm stuck in a time warp.

Jacqueline Lipton

Talk about time warps, I keep thinking of "Pizza, the Hutt" from Spaceballs...

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Marketing Plan

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