Over at Prawfs, a commenter sparked quite a conversation about authors that promote their own scholarship in their blog posts. Specifically, AnonProf responded to post by Eric Johnson by writing: "I would appreciate it if Prawfs didn't invite guest commentators who use this blog to pimp their work."
In his own comments to the conversation, Orin Kerr points us to this page for deeper insights about stuff. And there is generally little sympathy for the critical reader's position. I will say this: blogging can be a pleasure, but it is most certainly work. To that degree, it seems to me that an author is entitled to some payback for his or her efforts. Entirely independently, I think that self-promotion is pretty much self-regulating. How many articles can a blogger write each year? (One could, I suppose, promote the back catalog. BTW, feel free to email me if you'd like hard-copy reprints of my work.)
I suspect that people are just excited that a boring old law prof could be accused of pimping anything.