Starbucks is about to make two significant changes that will help its loyal customers get more calories more quickly. What could be better? First, after the smashing success of the company's trademarked Venti size - a 24 ounce format in the cold drink cups, notwithstanding the name - Buckys is unleashing a new Trenta cup. Curiously (or simply to be extra-generous, or maybe to gain trademark protection) this "30" drink has 31 ounces. The 31 ounce format, a scanty one ounce short of the 7-11 Big Gulp, will appeal to drinkers who find that the Iced Peppermint White Chocolate Mocha simply won't do at a pathetic 610 calories. They need more.
But what good is all this heft if you have to wait forever to pay? Which is where the second piece of good news comes in. Very soon, Starbucks will allow you to pay by scanning your smartphone. And why not? If a phone scan is good enough for United Airlines - and by extension, TSA - it ought to be fine for Starbucks!
Of course, all these products will sport the new Starbucks logo - rolling out by May 3 - which drops the words "Starbucks Coffee" and gives our favorite mermaid a little more room to spread her fins.
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